Real Estate Website Promotion to Vault Your Real Estate Website to the Top of the Search Engines
If you are a Real Estate Agent, or provide a Real Estate service you know how important it is to have effective real estate web promotion. Or perhaps you don't. Perhaps you think effective real estate website promotion is beyond your grasp, too difficult to master, too expensive to afford, or just too mysterious to understand.

The Importance of Scoring Well With The Search Engines
The simple fact is, if your real estate web site does not score well with the search engines for your local market, then it is almost a waste of time and money to have one. The good news is that effective real estate website promotion is easy, if you know how to do it. It does not take a lot of money, and effective online promotion does not employ a lot of questionable tricks. No. The principles are quite simple and straightforward, and it is actually quite easy to apply these principles to real estate websites. Many real estate agents have simply given up trying to score well in the search engines for local real estate searches because they don't properly understand the process.
But before you give up, consider what is at stake...
Consider these two cases... Now remember, more than 70% of all prospective real estate customers do online research before contacting a real estate company or agent, so...

Case 1 - Ineffective Real Estate Website Promotion
When potential customers look for "Real Estate Mytown" your site is nowhere to be seen. The same aggressive, web-savvy sites come up time and time again, and that's where all those online prospects end up going.

Case 2 - Effective Real Estate Website Promotion
When potential customers look for "Real Estate Mytown", your site comes up in the first two or three positions in all the major search engines. This results in a steady stream of prospects. Your name and business are constantly in the face of all those online prospects. This results in hundreds of leads.

If there was a simple way to convert you from a Case 1 into a Case 2, would you be interested? How much would that sort of real estate website promotion be worth?
Quite a bit, right?
Well you'll be surprised to hear just how simple the process is, and how little it costs to get this kind of effective real estate website promotion.

Who are we and Why Should You Deal With Us?
Before you go any further, you should know a little bit about us. We are a Canadian company with an exclusive focus on online promotion and a special interest in real estate website promotion. We have a select roster of clients, and when it comes to real estate websites, we accept only one client in each significant market.
Our objective is to vault our real estate clients to the top of the search engine results pages within their local market. As we've previously pointed out we use a concentrated program of techniques to do this. We help our clients create a pinpoint focus for their primary website and we create other sites or blogs specifically for each client which target less competitive, but still very important search terms that will draw traffic.
There's one more important thing about our service. Our clients appreciate the fact that they can pick up the phone and call us from anywhere in North America and talk to a real person. That's pretty rare in the world of online promotion where you often end up dealing with someone on the other side of the world. Our clients also know that when they send us an email message we will respond, normally within an hour or so. We value your business and try to make our service as effective and client-centered as we possibly can.
To get a really good grasp of how we would approach the job of promoting your site, read this page carefully, or listen to the audios. We tell you exactly how we will proceed. There are no tricks or mysterious "secret" techniques that only the initiated can understand.
And feel free to contact us at any time. Call us at our toll free number, or fill in the contact form and we'll get back to you just as soon as possible.

Our Real Estate Website Promotion Strategy in a Nutshell
As we've already said, we think search engine marketing is pretty straight forward, and it is not all that difficult to dominate the search engines for specific keywords or search terms - especially in Real Estate. The problem is that you are often going head to head with a number of aggressive online marketers for ranking for the most competitive search terms in your area.
It is still possible to do extremely well for these competitive search terms - to get on the first page of Google, for instance. You simply have to outdo the competition in terms of content "optimization". If you want to score well for a term like "real estate Phoenix" or "real estate Ottawa", really all you have to do is pack your site with good information about Phoenix (or Ottawa) and focus your home page in a very deliberate way on those search terms.
It is not magic. The search engines like focused content. They generally assume if your site contains lots of content relevant to "real estate Phoenix" then it should be shown high in searches for that search term. However, as we've said, the problem is that there are already a number of others sites offering good content focused on that search term, so you are going head to head with sites that have previously established ranking, and it will take time and some work to get past them.
That does not mean you should not keep on trying. It simply means you should be patient, and in the meantime find some less competitive search terms to focus on as well. For instance, if you are in Ottawa, but most of your clientele is in Kanata or Nepean, then you should focus on those smaller markets - at least in some of your marketing efforts. That way you have a chance of more quickly getting results in a significantly smaller and less competitive market.

How The Content Oriented Approach Works
So you can see how important it is to select the right search terms - what we call your "primary keywords" - because those should be the focus of your marketing efforts. Here is an outline of how we proceed.
1. Understanding keywords (or search terms) is crucial. Every web entrepreneur including every real estate agent or company wanting to have online success needs a detailed analysis of their primary keywords. The result of this analysis is a specific keyword group which represents all the important search terms you are going to focus on.
2. Once we have determined the appropriate keyword group we create or modify already existing "web properties" where we will be driving traffic. The first, and perhaps most important web property is your primary website. But in the short term this may not be where you get most of your traffic. You will want to create web properties focused on less competitive keywords within your keyword group. It will be much easier to dominate these, and therefore easier to generate traffic with them. Depending on your circumstances these other web properties may be "mini-sites", tightly focused blogs or even a specialty site like the ones you find at Squidoo.com.
In other words, each keyword group should have three or four focused web properties all of which are aimed at pulling traffic from different keywords within your keyword group.
The key with all of these web properties is to fill them with a significant amount of tightly-focused content. This is what will set them apart as resources worthy of the attention of the search engines. It is what will first and foremost give you ranking in the search engine results pages, and will ultimately bring you targeted traffic.
Why have multiple web properties rather than just try to drive traffic to your main site?
We've already touched on the main reasons, but we'll elaborate a bit further. First, each of your web properties should have a slightly different keyword focus. Rather than trying to focus your primary website on a combination of "real estate Phoenix", "real estate Scottsdale", "real estate Mesa", etc., build a different web property to focus on each one of these individually.
Second, the search engines often regard different types of web properties differently. Tightly focused blogs - especially if they are part of a larger site like blogger or wordpress almost always get crawled more often and are given more weight than brand new websites. Google owns blogger, so it makes sense that they might give blogger sites a bit of a leg up. Squidoo is another story again. Squidoo lenses (focused pages) often do well in search results - perhaps simply because the good ones are so tightly focused.

Building Links to Your Web Properties to Strengthen Their Position
Creating inbound links to your web properties is very important, but it should not become your focus until after your web properties have been built, given a healthy amount of targeted content, and tightly focused for your main keywords. Remember, your web properties should not be viewed as a source of links to primary website. They should be seen as "traffic bait" - places to draw traffic from keywords that are more easy to dominate.
However, once your targeted web properties are in place and we have a good amount of highly targeted and optimized content for each of your main keywords, the emphasis shifts to building links into each of these web properties. Not just to your primary site but to all of them since you want each of them to gain search engine ranking and attract traffic.
Inbound links from external sites will strengthen the association of your web properties to the specific keywords we are targeting. Creating inbound links is often considered one of the most difficult parts of web marketing. Fortunately this is one of our main strengths. We have access to literally hundreds of websites and blogs where we can place links to all of your web properties.
In order to create links we create a program where we make posts on a monthly basis to many different real estate blogs. The program also includes an aggressive article marketing component. This is one of the most effective strategies for real estate website promotion. By writing and distributing articles focusing on your community we are able to create effective and relevant links in several hundred influential sites. The impact of this targeted link building program is to strengthen the association of your web properties with your primary keywords and to push you up in the search engine rankings, literally leap frogging you over your competition.